What Happened To Volcom : The Rise And Fall Of A Streetwear Brand

How many remember Volcom? In the early to mid 2000s Volcom was a major player in the world of action sports, and although some would stop short at calling it streetwear, I would argue they were a part of the group of brands that created the genre in the early days. But over the years, they have fallen from grace of days past. Why is that? Let's find out. I'm Nate the Great from Takeflight214.com and this is the rise and fall of Volcom