What Happened To True Religion Jeans : The Rise And Fall Of A Streetwear Brand

How many remember True Religion Jeans? In the early to mid 2000s True Religion was the flagship American denim line. They sold for a premium, could be seen tons of celebrities and gave Japanese denim brands a run for their money. There was a time where having that horseshoe logo on you but, not only meant that you were a fan of quality jeans, but that you were also willing to drop out for them. But over the years, True Religion has fallen off, and if you're wondering how that happened then you're in the right place. I'm Nate the Great from Take Flight 214 and this is the rise and fall of True Religion Jeans.