The Rise And Fall Of SouthPole / Lot 29 Clothing: From Baggy Jeans To Busted Dreams

How many remember Southpole Clothing? Or what about Lot 29? Did you even know they were owned by the same people? Baggy jeans, loud bold graphics, typical late 90s rap fashion. If you were coming up in the late 90s and early 2000s, then chances are you do.

In the days just prior to the official introduction of streetwear, logo heavy rap fashion ruled the pack, and brands like Southpole and later Lot 29 offered the look and feel, but at much cheaper prices than all of the leading brands of the day. So how did it go wrong? How did a brand like Southpole and their sister label Lot 29 go from a respectable lower price alternative, to virtual obscurity? Well, let's find out.

I'm Nate the Great from TakeFlight214.com and this is the rise and fall of Southpole Clothing: From Baggy jeans to Busted dreams.