What ever happened to Rocawear Clothing? How did they fall off? Want More Videos Like This? • What Happened To K Swiss Sneakers : F... There was a time when you couldn’t go anywhere without seeing Rocawear. From the streets to the clubs, from rap videos to NBA courts—Rocawear wasn’t just a clothing brand, it was a movement. Jay-Z and Dame Dash turned Rocawear into one of the most dominant hip-hop fashion brands in history. Along with Sean Jean, Roc a Wear was representative of the very genre of Rapper clothing brands. Although there were tons of other rapper endorsed clothing lines, Roc A Wear was without a doubt top of the heap. But not so much these days huh? Why exactly? What caused a brand with so much hype and fronted by one of the biggest rappers in the game, to suddenly fall from grace and all but disappear? Well, let's find out. I'm Nate the Great from Takeflight214.com and this is the Rise and Fall of Roc A Wear: The Fashion Empire That Faded Away. _____________________________________________
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