The Rise And Fall Of LA Gear: From Hype To History

How many remember LA Gear? Flashy, bold, during the late 80s and early 90s, LA Gear was one of the front runners in the burgeoning sneaker market. From their loud eye catching colors, to their innovative LA Lights tech, LA Gear was one of the first sneaker brands to focus more on style than sport and performance.

But as fast as they took off, they came crashing back down. Somewhere along the line they lost sight of the things they should have been doing to remain relevant. Ever wonder how? What caused a brand with so much hype momentum to fall of so fast? Let's find out, I'm Nate the Great from TakeFlight214.com and this is the Rise and Fall of LA Gear: From hype to history.