Mr. Reebok: Allen Iverson's Sneaker Legacy
In the world of sneakers, there have been few superstars massive enough to carry an entire brand on their back. Allen Iverson, was one...
How Noah Owner Went From Supreme To Sustainable Streetwear
In the world of fashion, where style often takes center stage, and hype has driven an industry, there exists a brand that defies...
Why Lugz Boots Didn't Get The Timberland Treatment
How many remember Lugz? Lugz boots came about during the 1st gen version of the work wear as streetwear days of the 90s and early 2000s....
How Kevin Plank Built Under Armour Into An Empire Then Tanked Them With Strippers And Ugly Shoes
The sneaker business has always been a tough industry to break into. Over the years a select few have been able to make enough waves to...
How Reebok Fell From The Number 3 Spot To Walmart
In the world of sneakers, there are a hand full of innovations that have changed the entire outlook industry wide. The Reebok Pump was...
The Rise And Fall Of Ed Hardy: A Case Study In Over-Saturation
Ed Hardy, no matter if you're a child of my generation or a zoomer, we all know the patented signature logo. Thanks to a recent...
The Sordid Rise And Fall Of Adam22: The Dark Side Of E Fame
Over the last few weeks, it's hard to not have heard of all the Adam22 drama. Culminating with the most recent case of him consenting to...
The Legend Of Shinsuke Takizawa And Neighborhood : Kings Of Ura Harajuku
Ever since Tokyo based streetwear brand NEIGHBORHOOD’s 2019 collaboration with Converse dropped, the widely known truth has continued...
How Heron Preston's Sustainable Streetwear Is Changing The Fashion Game
When you hear the name Heron Preston, you most likely think of his namesake brand that exploded into the streetwear scene 6 years ago....
The Legend Of Karl Kani The Godfather Of Streetwear
How many remember Karl Kani? In the proto days, before the term streetwear had ever been thought of, there were guys working on the ...
